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Universal Just Revealed a NEW HHN 35 Passholder Magnet — And We NEED It

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Universal Orlando Annual Passholders, there’s another magnet you’ll want to make room for.

Universal Orlando has revealed a new UOAP magnet celebrating Halloween Horror Nights 35, and this one puts one of this year’s biggest HHN characters front and center: Dr. Oddfellow.

The new collectible takes its inspiration from the twisted carnival aesthetic surrounding this year’s milestone Halloween Horror Nights event, complete with curtains, weathered signage, glowing marquee lights, and a particularly sinister-looking Oddfellow staring out from the center.

And yes, it looks like something that should be hanging somewhere inside the Infernal Carnival of Nightmares.

The new magnet transforms the familiar UOAP logo into an elaborate vintage carnival sign. A large, distressed UOAP logo fills the center, while the number 35 appears above it in orange and red lettering to commemorate this year’s 35th anniversary of Halloween Horror Nights.

Purple and red striped curtains frame the top and sides, while chains hang behind the sign against a dark wooden background. But the best detail is right in the middle. The “O” in UOAP becomes a light-up-style circular marquee, complete with glowing bulbs surrounding an image of Dr. Oddfellow. “PASSHOLDER” appears underneath the oversized UOAP lettering.

The entire thing looks deliberately aged, distressed, and slightly sinister, fitting directly into the carnival aesthetic Universal has created for Halloween Horror Nights 35. It’s also a very different design from the other UOAP magnet Universal distributed earlier this season.

Passholders may remember that Universal already released a complimentary magnet during UOAP Nights on August 15 and 16. That collectible was themed to Revenge of the Mummy, featuring an Egyptian-inspired stone design, gold UOAP lettering, and a metallic blue scarab incorporated into the logo. Unlike a normal Passholder giveaway, however, that magnet was exclusively distributed to Passholders who had reservations for the two UOAP Nights events.

Those events reached capacity before the magnet itself was fully revealed. The newly unveiled HHN 35 magnet is a separate design. And for Halloween Horror Nights fans, this one is much more directly connected to the story Universal is telling for the event’s 35th anniversary.

If you’ve been following Halloween Horror Nights this year, Dr. Oddfellow’s appearance on the magnet shouldn’t come as much of a surprise. The character has returned alongside Jack the Clown for the event’s milestone year, with the pair at the center of the Infernal Carnival of Nightmares theme.

Guests can encounter their story inside Jack & Oddfellow: Chaos & Control, one of HHN 35’s haunted houses, while the event’s merchandise and imagery also feature the two characters heavily. Oddfellow and Jack have a history stretching back to Halloween Horror Nights X in 2000.

In the event’s lore, Oddfellow operated the traveling carnival where Jack Schmidt (better known as Jack the Clown) once performed. Their increasingly complicated history has been revisited throughout Halloween Horror Nights over the years, including a major return for Oddfellow during HHN 32.

For HHN 35, Universal has brought that connection back to the forefront. That’s reflected throughout this year’s merchandise, where Jack and Oddfellow appear together on shirts, collectibles, drinkware, accessories, and other items celebrating the event. Now Passholders have another HHN 35 collectible to add to the list.

Magnet

Halloween Horror Nights 35 is currently underway at Universal Studios Florida on select nights through November 1, 2026.

This year’s event includes haunted houses, scare zones, live entertainment, specialty food and beverages, and a huge assortment of merchandise celebrating 35 years of Halloween Horror Nights. For Universal Orlando Annual Passholders, the magnet reveal comes during an already perk-heavy stretch. Passholder Appreciation Days run through September 30, with Universal offering Passholder-exclusive discounts, food and beverage items, merchandise opportunities, and other benefits throughout the resort.

The new HHN magnet makes for a particularly fitting collectible during the celebration — especially for Passholders who have followed Dr. Oddfellow’s story through multiple Halloween Horror Nights events.

And visually? This might be one of Universal’s coolest Passholder magnets yet.

Keep checking back with Theme Park Scope for the latest Halloween Horror Nights 35 news, UOAP perks, merchandise, and updates from Universal Orlando Resort.

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