UOAP Nights kicked off last night at Universal Studios Florida, and it officially marks the start of Passholder Appreciation Days 2026 — six weeks of exclusive perks, discounts, and merch running now through September 30.
And this year’s lineup of freebies is genuinely stacked.
The event itself ran from 7 to 11 PM on both August 15th and 16th, giving Passholders access to select attractions and entertainment, character meet-and-greets, and a DJ dance party…all completely free with a reservation, which sold out well ahead of time.
Now, about those exclusive gifts. First up is the UOAP wristlet keychain, a complimentary item available at the UOAP Lounge in Toon Lagoon at Islands of Adventure and The Tonight Shop at Universal Studios Florida. It’s one of several Passholder-exclusive pieces landing this month, and if past keychain giveaways are any indication, this is the kind of item that tends to disappear from shelves fast.
Then there’s the one everyone’s been talking about: the Revenge of the Mummy-inspired magnet, distributed exclusively during Passholder Nights on August 15th and 16th. Universal built up the reveal with an animated teaser before finally showing off the full design, and it’s not even the first Mummy-themed magnet the resort’s put out, but that hasn’t made fans any less excited to add this one to the collection. If you didn’t make it to Passholder Nights, don’t worry too much: Universal’s already confirmed the next UOAP-exclusive magnet is coming October 1st, themed to Halloween Horror Nights.
And finally, the new souvenir cup. Passholders can grab an exclusive Coca-Cola Freestyle souvenir cup for $19.99 while supplies last, which comes with the usual perk of discounted refills throughout the resort. It’s a straightforward one compared to the magnet and keychain, but for anyone who refills a cup every single park day (no judgment, that’s most of us), it practically pays for itself within a visit or two.
Beyond the giveaways, Passholder Appreciation Days is loaded with additional perks worth knowing about: a $15 merchandise credit when you spend $100 or more at participating locations, 50% off personalization services on Wizarding World merchandise, 10% off mobile food and drink ordering, limited-time Passholder-exclusive menu items at select restaurants, 30% off Universal’s Great Movie Escape, and early access to the new Illuminated Globe Merchandise Collection at the UOAP Lounge and The Tonight Shop. Seasonal and Power Passholders also get some additional discounts layered on top, including 10% off dining at select locations.
Between the keychain, the Mummy magnet, the new souvenir cup, and everything else rolled into these six weeks, this is shaping up to be one of the more generous Passholder Appreciation Days lineups in a while. If you’re a Passholder, this is very much the season to make a merchandise run.
Which giveaway are you most excited about: the keychain or the Mummy magnet? Let me know what you’re grabbing first!
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