Grab your butterfly clips, dust off your flip phone, and start practicing your wand intro — Disney+ and Hulu are going all-in on nostalgia this summer!
Disney+ and Hulu have officially announced the return of their Throwbacks campaign for 2026, expanding the popular celebration with even more ways for fans to relive the Disney Channel, movies, and television moments that defined the late ’90s and early 2000s. From returning classics and curated collections to immersive in-person experiences and exclusive content, this year’s event is bigger than ever.
Inspired by last year’s successful Throwbacks takeover, Disney+ and Hulu are once again spotlighting fan-favorite movies and series from the era that gave us stars, soundtracks, and unforgettable Disney Channel Original Movies. The campaign specifically celebrates many of the Disney Channel favorites that helped define a generation, including titles like Hannah Montana and The Cheetah Girls.
Throughout the summer, subscribers can explore curated throwback collections, returning classics, special watchlists, and nostalgic content designed to help fans revisit some of their favorite childhood memories.
A Real-Life Throwback Mini Mall Is Coming to Los Angeles
One of the most unique additions to this year’s campaign is the Disney+ Hulu Throwbacks Mini Mall.
The free pop-up experience will take over Westfield Century City in Los Angeles on June 6 from 12 PM to 7 PM and June 7 from 11 AM to 7 PM. Guests will be able to step into a retro-inspired shopping mall experience filled with interactive activities, themed photo opportunities, and experiences inspired by Disney+ and Hulu favorites.
According to Disney, the activation draws inspiration from beloved titles including Hannah Montana, The Princess Diaries, Glee, Gilmore Girls, and more. The experience is designed to tap directly into the “mall-stalgia” many fans associate with the late 1990s and early 2000s.
More Than Just Streaming
Disney says the Throwbacks campaign will go beyond simply adding nostalgic content to the streaming service. The initiative includes immersive fan experiences, special programming, curated collections, and additional ways for fans to engage with their favorite throwback titles all summer long.
The expansion of the campaign highlights just how powerful nostalgia remains for Disney audiences, especially those who grew up watching Disney Channel, ABC Family, Freeform, and some of the biggest teen-focused programming of the 1990s and 2000s.
Why Disney Fans Are Going to Love This
Over the last several years, Disney has leaned heavily into celebrating its legacy content, and the Throwbacks campaign feels like a natural extension of that strategy.
For many fans, these aren’t just old shows and movies — they’re a direct connection to childhood. Whether it’s revisiting Hannah Montana, reliving Disney Channel Original Movie marathons, or introducing a new generation to beloved classics, Disney+ and Hulu are clearly betting that nostalgia remains one of their strongest assets.
Disney+ and Hulu are turning the summer of 2026 into a celebration of all things nostalgic, bringing back beloved favorites, creating new fan experiences, and giving longtime viewers plenty of reasons to revisit the content that helped shape a generation.
For Disney fans who grew up during the golden age of the Disney Channel, this may be one of the most fun streaming events of the year.
Stay tuned to Theme Park Scope for more Disney+, Hulu, Disney entertainment, and streaming news as additional Throwbacks experiences and content are announced.
Leave a Reply