Toy Story is back…and this time, the toys are getting a serious tech upgrade!
As anticipation builds for Toy Story 5, Disney and Mattel are officially kicking things off with a brand-new lineup of toys, and this collection is doing more than just bringing back fan favorites. Inspired by the film’s “toys vs. tech” storyline, the upcoming Toy Story 5 assortment blends classic characters with modern, interactive features, giving fans a first look at how this next chapter of the franchise will come to life beyond the screen.
Mattel has been a key partner for the Toy Story franchise since Toy Story 2, continuing a long-running relationship with Disney and Pixar that has shaped how these characters translate from screen to shelf.
For Toy Story 5, that partnership goes even deeper. Mattel worked closely with Disney and Pixar throughout development, receiving early access to scripts and creative assets to ensure the toys reflect the film’s story, characters, and tone as accurately as possible.
The new Toy Story 5 collection is extensive, covering everything from action figures to plush, vehicles, and role-play items. Here’s a breakdown of what’s been revealed so far:
- PlayScale figure assortments
- Feature figures like Running Woody and Talking Jessie
- Remote-controlled Bullseye
- Plush character collections
- Mini collectible assortments
- Role-play toys like the Space Ranger Laser Gauntlet
- Vehicles and playsets
- UNO card game themed to Toy Story 5
- Hot Wheels tie-in products
It’s a full-scale merchandise rollout designed to support the film’s debut. One of the biggest takeaways from this collection is that this isn’t your typical Toy Story toy line!
The designs are heavily influenced by the film’s central theme (the clash between traditional toys and modern technology), which is reflected in both new characters and updated product features. That includes more interactive play elements, enhanced storytelling features, and new tech-inspired characters and concepts. It’s a clear shift toward blending nostalgic play with modern innovation.
Bringing Toy Story 5 to life in toy form wasn’t a one-step process — it was collaborative and constantly evolving. According to Mattel, the development process involved iterating designs alongside the film’s production, adapting to story changes in real time, and translating character arcs and themes into physical products. The goal was to create toys that don’t just look like the characters, but this is starting to feel like an extension of the story.
All of this is building toward the release of Toy Story 5, which is set to hit theaters on June 19, 2026. This toy launch is just the beginning of what will likely be a much larger merchandise push leading into the film’s debut.
Toy Story has always been unique because it’s literally about toys — so expectations for merchandise are higher than most franchises. This new collection stands out because it reflects the film’s evolving themes, introduces more advanced play features, and expands beyond just action figures into full lifestyle play.
Be sure to keep checking back for more Toy Story 5 updates, merchandise reveals, and Disney news — because this rollout is just getting started!
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