Your next Disney Parks meal could look a little different thanks to a massive new partnership that stretches from Main Street, U.S.A. all the way to Star Wars: Galaxy’s Edge.
The Walt Disney Company and Kraft Heinz have officially announced a landmark, long-term strategic alliance, and this is much bigger than simply adding a few new condiment bottles to Disney restaurants. The multi-year partnership will reach across Walt Disney World, Disneyland Resort, Disney Cruise Line, Disney’s media platforms, streaming services, special events, and even experiences guests can enjoy at home. New food, custom dining experiences, branded equipment, exclusive sauces, and plenty of Disney storytelling are all part of the plan.
Disney and Kraft Heinz announced the new partnership on July 21, 2026, describing it as an enterprise-wide alliance spanning foodservice, media, events, digital content, marketing, and more.
The collaboration is expected to bring Kraft Heinz products into Disney experiences throughout North America while also creating opportunities tied to Disney’s extensive collection of franchises and stories. That means this partnership will not be limited to what guests see inside a quick-service restaurant. It could eventually appear in Disney advertising, streaming content, special events, themed products, and storytelling-driven experiences.
The alliance officially launches during summer 2026, with additional activations and experiences scheduled to roll out throughout the year.
Where Will the Kraft Heinz and Disney Partnership Appear?
The Disney and Kraft Heinz alliance will reach several major parts of the Disney vacation experience, including:
- Walt Disney World Resort in Orlando, Florida
- Disneyland Resort in Anaheim, California
- Disney Cruise Line sailings departing from North America
- Disney’s North American parks and resorts
- Disney studios
- Disney streaming platforms
- Disney media and digital content
- Special Disney events
- At-home product and storytelling opportunities
Disney confirmed that the partnership will introduce new menu items, guest experiences, and product offerings at hundreds of dining locations across Walt Disney World, Disneyland Resort, and qualifying Disney Cruise Line sailings.
Ten Kraft Heinz Brands Are Coming to Disney Experiences
A total of 10 Kraft Heinz brands will become part of the new Disney collaboration.
However, only three participating brands have officially been named so far:
- HEINZ
- Philadelphia
- Kraft Mac & Cheese
Disney and Kraft Heinz have not yet announced the other seven brands included in the partnership.
The companies teased that familiar Kraft Heinz products could appear in locations ranging from the nostalgic setting of Main Street, U.S.A. to the immersive world of Star Wars: Galaxy’s Edge. Exactly how those brands will be incorporated into each themed area has not yet been revealed.
New Disney Menu Items and Dining Experiences Are Coming
One of the biggest parts of the Kraft Heinz Disney partnership will be the introduction of new food and dining offerings.
Disney and Kraft Heinz confirmed that guests can expect:
- New menu items
- Distinctive dining experiences
- Storytelling-inspired food offerings
- New guest experiences
- New product offerings
- Custom-designed restaurant equipment
- New HEINZ condiment stations
- Franchise-inspired collaborations
- Integrated marketing campaigns
- Digital content
- Brand-led campaigns across Disney media platforms
The new menu and dining concepts will combine Kraft Heinz’s food brands and product development with Disney’s culinary teams, themed environments, and storytelling.
No specific Disney Parks menu items have been announced yet, so we do not currently know whether the collaboration will result in entirely new dishes, updated versions of existing menu favorites, limited-time offerings, character-inspired foods, or a combination of all four.
New HEINZ Condiment Stations Are Coming to Disney Parks
One of the first physical changes guests may notice will be the arrival of new HEINZ condiment stations.
The partnership includes custom-designed equipment that will be installed throughout Disney’s U.S. theme parks. Disney has not shared images, exact locations, installation dates, or a full list of condiments that will be available at the stations.
Still, this could become one of the most immediately visible parts of the agreement, especially at quick-service restaurants and other high-traffic Disney dining locations.
And knowing Disney, we would not be surprised if at least some of the stations receive themed details designed to blend into their surrounding lands — although Disney has not confirmed any location-specific designs just yet.
HEINZ Is Bringing Special Sauces to D23
Disney fans will get an early taste of the new alliance during D23: The Ultimate Disney Fan Event.
HEINZ will appear at the event in Anaheim, California, on August 14, 15, and 16, 2026. Fans attending D23 will be able to experience new sauces from the HEINZ Sauce Vault.
Disney also teased additional surprises connected to the Kraft Heinz partnership during the August event, which will provide fans with an early look at what the two companies are developing together.
The Partnership Extends Beyond Disney Restaurants
Although the new food offerings will likely receive plenty of attention, Disney and Kraft Heinz are building a collaboration that extends beyond theme-park dining.
The agreement creates opportunities for integrated advertising, digital content, branded marketing campaigns, special events, and experiences across Disney’s media platforms. Disney also confirmed that the collaboration may involve some of its most recognizable franchises.
That opens the door for future products or promotions inspired by Disney, Pixar, Marvel, Star Wars, and other properties in Disney’s portfolio, although no specific franchises or characters have officially been attached to an upcoming Kraft Heinz product at this time.
The companies’ goal is to reach families during Disney vacations, Disney Cruise Line sailings, entertainment experiences, meals, and everyday moments at home.
When Will the Disney and Kraft Heinz Changes Begin?
The partnership officially launches in summer 2026.
Activations, dining updates, products, and other experiences will roll out across North American Disney parks, resorts, cruises, and additional platforms throughout the remainder of the year.
Disney has not released a complete rollout calendar, restaurant list, menu guide, or installation schedule. Guests should not expect every participating location to change at once.
The D23 event in Anaheim will offer one of the first previews in August, while additional announcements are expected as the partnership expands.
What This Could Mean for Disney Parks Guests
For Disney Parks fans, this partnership could result in noticeable changes at restaurants throughout Walt Disney World and Disneyland.
Guests could encounter new sauces, updated condiment stations, Kraft Heinz-branded menu items, limited-time foods, themed dining promotions, and products tied to popular Disney stories.
It is also possible that familiar products such as Philadelphia cream cheese or Kraft Mac & Cheese could be incorporated into existing Disney dishes or entirely new creations. For now, however, Disney has not revealed the specific recipes, restaurants, ships, or themed lands involved.
The important takeaway is that this is not being presented as a short-term sponsorship. It is a long-term, multi-year alliance covering hundreds of dining locations and multiple branches of Disney’s entertainment business.
In other words, the Kraft Heinz presence at Disney Parks could become much more noticeable very soon.
We’ll be watching for the complete list of participating brands, new Disney menu announcements, restaurant locations, HEINZ condiment station installations, D23 surprises, and the first themed products connected to the partnership. Be sure to revisit Theme Park Scope for the latest Walt Disney World, Disneyland, Disney Cruise Line, and Disney dining updates as Disney reveals what is coming next.
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