Your Build-A-Bear just got a power-up.
A brand-new collection of Super Mario-inspired outfits is on the way, bringing some of Nintendo’s most iconic characters into the Build-A-Bear Workshop experience. Here’s what we know so far.
Build-A-Bear Workshop is expanding its lineup of gaming-inspired products with a new Super Mario-themed outfit collection, giving fans even more ways to customize their plush characters.
The new collection includes outfits inspired by some of the most recognizable characters in the Super Mario universe, including Mario, Luigi, and Princess Peach, along with additional themed accessories.
The release is part of a broader rollout of new Super Mario items, which Build-A-Bear has been teasing ahead of the official launch. According to preview content, the collection is expected to be available both in stores and online, offering fans multiple ways to purchase.
While Build-A-Bear has previously released Super Mario plush characters, this latest update places a stronger emphasis on outfit customization, allowing guests to dress their existing plush in character-inspired looks rather than purchasing entirely new figures.
The outfits are designed to reflect the signature styles of each character—such as Mario’s red cap and overalls, Luigi’s green color scheme, and Princess Peach’s recognizable pink aesthetic—making them instantly recognizable for fans of the franchise.
The timing of the release also aligns with continued interest in Nintendo properties, as Super Mario remains one of the most popular gaming franchises globally.
Build-A-Bear has increasingly leaned into licensed collections tied to major entertainment brands, including gaming, film, and television, as part of its strategy to appeal to both younger audiences and collectors.
At this time, Build-A-Bear has not released full pricing details or confirmed whether the collection will be a limited-time or part of its ongoing lineup.
Fans interested in the new Super Mario outfits can sign up for updates or check availability once the collection officially launches.
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